Like anything in life, you will get out of this program what you put into it. While I do offer a 14-day money-back guarantee, the results you get are up to you. I can promise that if you commit to the process and put in the work, you will see results.

If you are an entrepreneur who is highly compassionate and empathetic, but you are intimidated by negotiation, this course is designed for you. That includes:

• Brand new entrepreneurs who aren’t yet earning revenue
• Entrepreneurs in the early stages of their businesses
• Established entrepreneurs with profitable or struggling businesses
• Experienced entrepreneurs who are on their second or third business
• Solopreneurs, including those working in network marketing and direct sales
• Gen Z, Millennials, Gen X, and Boomers 
• Black, Indigenous, women of colour, and women with disabilities*
• Trans women and non-binary folks who were socialized to be highly empathetic as children*

It is well accepted that BIPOC women, women with disabilities, and 2SLGBTTQ+ entrepreneurs often face significant intersectional barriers when it comes to negotiation. This course will give you a strong foundation to overcome some of those barriers – in particular, those that arise from your own feelings if insecurity. However, it is an essentials-level course, so it does not dive deeply into the complexity of intersectional barriers. If you are unsure if it’s right for you, please reach out; I’d love to talk about whether it would be helpful for you.

If you are an entrepreneur facing financial barriers and the cost of this course is out of your reach right now, then please send me an email; I have a scholarship program and may be able to make it affordable for you.

If you are very comfortable negotiating and have no problem asking for what you deserve, then this isn’t the right course for you. If you are interested in developing more advanced negotiation skills, then one on one coaching may be a better choice for you. Send me an email and we can discuss the kind of support you are looking for or I can refer you to programs that would be more suitable for your needs.

If you struggle with empathy, and you tend to be very focused on what you want in a negotiation, then more traditional negotiation programs, which focus on building empathy and collaboration skills, would be more useful for you. I encourage you to check out the offerings at your local post-secondary institutions for great options.

If you’re not an entrepreneur and you’re not planning to be an entrepreneur any time soon, then this isn’t the best use of your time or money. If you are interviewing for a new job or have an active job offer, then Strategic Salary Negotiation is for you. 

Then there’s no better time than now to learn the skills to do it effectively. Each time a woman negotiates, she creates a new baseline for herself. And every subsequent negotiation just builds from there. More wealth in the hands of women can only be a good thing – because we spend 90% of our disposable income in our communities and in ways that strengthen our communities.

You might be nervous, and that’s ok. But by learning about the process and how to overcome the emotional blind spots that hold you back, you will be able to negotiate on behalf of your business based on your priorities and values. The only way you can get better at negotiating is by learning how and practicing.

That depends on how deep you want to go! The total program, if you do all of the exercises and work through the negotiation toolkit, will take you about 6-8 hours to complete.

However...

Unlearning the socialized norms that you were brought up with is not something you can expect to do in an afternoon.

Most entrepreneurs find it useful to work through one module every day or two You'll find that the exercises bring up long-held personal beliefs. It can be helpful to take some time and process your experience, rather than rushing through it. 

All that said, if you need to prepare for a negotiation right now, you can head straight into the toolkit and work your way through each worksheet to build your negotiation strategy within an hour or two. 

You have access to the program for life, which means you have lots of time. But I would urge you to timeblock your learning so that you can put it to use as quickly as possible. Because every client, supplier, partner, and employee you don’t negotiate with is a missed opportunity for you.

Within the first 15 minutes of the first video module, you are going to experience a wakeup call. You'll start seeing negotiation opportunities everywhere - and you'll start to understand just how powerful a skill you're learning. 

Just watching the videos helps you understand what you can expect...which is a huge part of reducing anxiety around a negotiation. 

The skills you learn in the course are transferable across your business, in your personal life, and in your volunteer commitments. And you can start applying them immediately. 

Once you get access to your membership site, you’ll see two sections of the course.

The first is the Workshop. It’s divided into 5 modules of content, each of which includes a deep dive into what you need to know about how to rewire your brain to start negotiating effectively. The five workshop videos take about 2 hours to watch, beginning to end. But if you work through the worksheets and exercises in each video, it will take you about 5 hours to do a deep dive into your own blind spots and behaviours. You can choose to complete the workshop in one session. Or take one section each day and build your knowledge in smaller bites – whatever works for you.

The second section is the Toolkit. This is the step-by-step process that I use with my 1:1 clients to help them prep for their negotiations. It’s designed to be a process that you come back to each and every time you need to prep for a negotiation. This section includes video coaching and worksheets that help you build your negotiation strategy for a specific situation.

You bet! You can choose to make a single payment (the default), two monthly payments or three monthly payments. A small surcharge is added to multiple payment options to account for the cost of financing and payment processing. 

Regardless of which option you choose, you get access to the materials immediately. 

You bet – she’s all yours! Just log into the membership site to access any and all parts of Essential Skills for Entrepreneurs whenever you want. It’s like magic.

You’ll receive a few emails – a receipt plus login instructions to get to the membership site. Everything will be there for you, so don’t get overwhelmed.

My suggestion would be to plan out how you want to tackle the program -  in one super learning day (with snacks, of course) or over 5 days. Whatever you choose, go and book that time in your calendar immediately.

Now, if you bought this course because you have a negotiation coming up and you don’t have time for the fancy learning part, just head straight into the Negotiation Toolkit and get started there.

Yeah, me too. Mostly because 99.999999999% of what you read is written for men. “Just ask”, they say. “Get your BATNA ready.” “Make sure you understand your ZOPA.” Ugh. You won’t find any weird terms in this program. I’ll explain everything. And more importantly, we will deal with the giant glaring hole in everything you’ve ever read about negotiation…that for women, the actual negotiation isn’t the hard part – the hard part is convincing ourselves to actually negotiate.

This is everything you need to give yourself a strong foundation, and get the majority of your negotiation situations under your control. However, there are a few places in your business where I recommend hiring someone to be with you to help you with your negotiation strategy.

For example, if you’re negotiating the long term purchase, lease, or breaking of a lease, if you’re forming an official partnership (as in, moving from a solopreneurship to a different legal entity), or if the negotiation is really personal, sensitive, or deeply important and you could use some objective help, please email me at [email protected] and I’ll help you determine what kind of support you need (hint: it’s often a lawyer).

Also, while we are here, this program is designed for entrepreneurs to use in your business. I do cover this in the course, but I’ll say it here for good measure. The strategies I teach in this course are NOT appropriate for your divorce, merger, or real estate deal. So please don’t buy this course thinking you can DIY your divorce on the cheap. Also, I’m sorry if you’re going through that; it is an awful place to be.

Let’s make the time. Really. You can’t mess around with this stuff. Negotiating while doing business isn’t optional, it’s mandatory. Like doing your taxes. And this must be a priority, because every day that you avoid hard conversations, you are becoming less and less profitable. Every other business owner is raising their rates, negotiating for optimal terms, and growing their profits. You didn’t get into this to volunteer, did you?